diesel goes viral

Infectious viral videos spreading through YouTube are all the rage in advertising these days but it's rare for a major fashion brand to hop onto the bandwagon. Unless of course, you're Diesel, a company that is known for its inventive (and sometimes absurd) marketing tactics.



In the video above, the Italian brand remixed a cheeseball instructional disco dance video to advertise their Freezy Sneakers. Somehow, through some CGI or editing brilliance, they managed to outfit the instructor in Diesel sneakers while he shook his hip-thrusting groove thang.